The average-sized doll might also have caused a relief effect. This relief effect, implying that some women feel better about their own body and might even eat more after exposure to average sized media models, was previously found in adult females (Anschutz et al. 2008; Dittmar and Howard 2004). In the current study, playing with a more realistically proportioned doll may have freed the girls from dietary restraint and made them feel that they could take as many sweets as they wanted. This explanation is further supported by the finding that almost half of the girls in our sample desired a thinner body size. It would be interesting to replicate the present study using healthy test food. It could be examined whether the girls would also eat more healthy food after exposure to an average sized doll, which would then clearly be a positive eating behavior. Another suggestion for future research might be to let the girls play that they are preparing a dinner, using a setting with all kinds of foods (healthy and unhealthy), to see whether they are more likely to choose healthy foods and maybe also less food when they play with a thin doll than when playing with an average sized doll.
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